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    <loc>https://uxfranklinmicle.com/contact-me</loc>
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    <loc>https://uxfranklinmicle.com/about</loc>
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    <lastmod>2021-08-22</lastmod>
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      <image:title>About - I’m Franklin. It’s Great to Meet You!</image:title>
      <image:caption>I’m a UX Research and Designer currently based in Florida. I am a teacher who is transitioning into the design field. I have done nonprofit work, and being steeped in instructional design I have created several programs for my school.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60a1b99c3f87204622defcda/1627912672606-SGAHS7NNLSBNJXRZC211/Working+pic+2.jpeg</image:loc>
      <image:title>About - Inspired to Succeed I had never heard of UX Design before when a fellow teacher explained the process to me. I was instantly hooked on the idea of combining creative and analytical thinking. I spent six months learning about UX/UI research and design and design theory while also teaching high school English, Creative Writing, and Journalism during a pandemic school year.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60a1b99c3f87204622defcda/1627912440750-8Z5RHVZV55HZ8CUTHN80/Book+Pic+3.jpeg</image:loc>
      <image:title>About - Driven by Curiosity I have always been a curious person, particularly about systems and people. I like how things interact, and pursue new ways of interacting to provide a more fulfilling experience for the users. UX Design allowed me to look at both those topics and how they affect each other.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60a1b99c3f87204622defcda/1627915001596-CNMB5GY6M39MQH23CFJC/Signup+Modal.png</image:loc>
      <image:title>About - Dedicated to Improving I always want to be better today than I was yesterday. For that reason I have continued my training with design challenges, personal projects, and professional development.</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60a1b99c3f87204622defcda/1627915377525-5MYXJDBIIID1SYO7MB15/van-tay-media-TFFn3BYLc5s-unsplash+%281%29.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://uxfranklinmicle.com/portfolio</loc>
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    <priority>0.75</priority>
    <lastmod>2023-03-15</lastmod>
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  <url>
    <loc>https://uxfranklinmicle.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2021-08-22</lastmod>
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      <image:title>Franklin Micle UX Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://uxfranklinmicle.com/home/nsa-case-study</loc>
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    <lastmod>2021-07-29</lastmod>
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      <image:title>Franklin Micle UX Designer - NSA Redesign Case Study</image:title>
      <image:caption>Original site map with 135 different navigational links</image:caption>
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      <image:title>Franklin Micle UX Designer - NSA Redesign Case Study</image:title>
      <image:caption>New site map with simplified navigation.</image:caption>
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      <image:title>Franklin Micle UX Designer - NSA Redesign Case Study - User Test Results All testers were able to communicate the potential uses of the website. Design helped to demystify the NSA reputation Things to Improve Navigation links felt a little cramped - Make target areas bigger for mobile, and switch to a vertical menu. Too much white space Switching the cards and the videos All changes were made in later iterations.</image:title>
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      <image:title>Franklin Micle UX Designer - NSA Redesign Case Study</image:title>
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      <image:title>Franklin Micle UX Designer - NSA Redesign Case Study</image:title>
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      <image:title>Franklin Micle UX Designer - NSA Redesign Case Study</image:title>
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  <url>
    <loc>https://uxfranklinmicle.com/home/gourpet-case-study</loc>
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    <priority>0.5</priority>
    <lastmod>2021-07-29</lastmod>
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      <image:title>Franklin Micle UX Designer - gourPET Case Study - Methodology: Five user interviews were conducted over two days, and an open survey was sent out by social media for one week. Significant Findings: 58.2% of users interviewed and surveyed have conducted additional research beyond veterinarian recommendations for information on pet diets. 54.5% of users interviewed and surveyed consider information found internet untrustworthy.</image:title>
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      <image:title>Franklin Micle UX Designer - gourPET Case Study - Significant Quotes: “So I found myself doing a lot of research on this and finding a lot of frankly, just crap information, a lot of noise, very little signal, a lot of marketing that was kind of fake news, a lot of marketing that didn't have any scientific backing to the claims of what you should feed your pets.” "We were like really low on food and then we were trying to refill my vet was like, oh yeah, we don't carry it anymore. And the manufacturer was like thinking about not making it anymore. So we had to have the vet help us find an alternative brand. But it was really stressful because like, we're rationing food."</image:title>
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      <image:title>Franklin Micle UX Designer - gourPET Case Study</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60a1b99c3f87204622defcda/1623164221722-0PFM7L7S9O1AM6QK4XUX/goutpetuserflowprofile.png</image:loc>
      <image:title>Franklin Micle UX Designer - gourPET Case Study - User Flow (Profile): Users would be able to set up profiles not only for themselves but also for their pets to make searching for diet information and products easier.</image:title>
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      <image:title>Franklin Micle UX Designer - gourPET Case Study - User Flow (Searching): Searching for a product or recipe had to be simple but comprehensive. Additionally, the ability to create a favorite list of products and recipes would allow the user to create a database of their own information.</image:title>
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      <image:title>Franklin Micle UX Designer - gourPET Case Study - Iteration (Navigation): User testing indicated a need to simplify the navigation. Initially, recipe and produce searches were separate. The decision was made to combine all searches under the search icon, and to give the user the ability to choose what they search for.</image:title>
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      <image:title>Franklin Micle UX Designer - gourPET Case Study - Iteration (Product Comparison): Testing also indicated a desire to be able to compare products for safety. An overlay was created where users could select products for comparison and then navigate to a fill comparison screen.</image:title>
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      <image:title>Franklin Micle UX Designer - gourPET Case Study - Continuing the Iterate: Overall, the prototype was well-received by users and a genuine desire to see the app developed was stated. In the future, hi-fidelity mockup and prototypes would be designed, user testing and iterations would continue, and a business model would be drawn up.</image:title>
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    <lastmod>2021-07-29</lastmod>
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